Bio:
Strategic Brand and Marketing leader with 15 years of experience with some of Canada's favourite brands in retail, aviation, energy, food & beverage, loyalty, cpg, and innovation. Lindsay is expert in leading development of brands and brand strategy - bringing them to life through informed and seasoned design direction and holistic marketing initiatives. Having built and managed brands from start-up through to large scale organizations, Lindsay has directed a broad variety of campaign and brand activations from small and simple to national and complex including employment brand activations and cultural initiatives through to custom aircraft livery. A dedicated leader, Lindsay believes in diverse talent and perspectives, shared objectives and celebrating wins as a team. 

Lindsay holds a Bachelor of Arts in Communications, studied Visual Design at the Alberta University of the Arts, and holds an MBA from the Smith School of Business at Queen's University and the S.C. Johnson School of Management at Cornell University.

Interests: Home design and renovations, building, aviation, aircraft, skiing, travel, design.

Areas of Expertise:
Brand & Marketing Strategy, Communications, Change Management